ROB KRIAUCIUNAS

Creative Direction | Content Design | Copywriting

Discover Personal Loans Redesign
2022
Content Design, Creative Direction, UI Text, Copywriting, Product Design, Concept Testing, SEO
Lockton & Lockton Re
2020
Strategic Messaging, Content Strategy, Copywriting, Branding
TIAA Retirement Planner
2017
Design Workshops, Content Design, Creative Direction, UI Writing, Copywriting, Concept Testing, Agile Process
Acima Branding and Product Design
2022
Content Design, Creative Direction, UI Writing, Copywriting, Product Design, Concept Testing, Agile Process, Video, Marketing, Branding
Betterment Site Acquisition
2018
Collaborative Workshops, Journey Mapping, Content Design, Copywriting, User Testing, Digital Advertising
Discover Content Design
2025
Discover Account Center Redesign, Discover it Card Launch, Misc Interactive initiatives
Merrill Edge Investment Guidance
2015
Content Strategy, Content Design, Creative Direction, Copywriting, Video
Discover Identity Theft Protection End-to-End CX
2025
Content Design, Creative Direction, Copywriting, Creative Strategy, UI Writing
New Discover Cardmember Onboarding
2016
Content Design, UI Writing, Copywriting
The Hartford Redesign
2016
Content Strategy, Content Design, Creative Direction, Copywriting, Concept Testing, Copy Guidelines
Discover Branding and Campaign Work
2025
Creative Direction, Copywriting, Digital Advertising, Video
MCD Holid-AI Card Generator
2023
AI (Chat GPT & DALL-E), Content Design, UI Writing, Copywriting
M+C Saatchi Redesign
2025
Content Design, Strategic Messaging, Copywriting
Discover Collections Payment Program Experience
2017
Content Design, Creative Direction, UI Writing, Copywriting, User Testing
IBM Direct Advertising
2001
Copywriting, Direct Advertising, Direct Mail, Digital Marketing
Sesame Workshop Redesign
2009
Copywriting
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