Homepage
Debt Consolidation Page
Home Improvement Page
Loan Process Page
Initial Content Design for Homepage Concepts
Designed Concepts for Testing
Homepage Before & After
Discover Personal Loans Redesign
I was the creative director and principal content designer of this DPL public site redesign in 2022. The goal was to improve prospect conversion while also adhering to a recent rebrand. Extensive research, including neural testing, guided our approach of providing easier access to critical info–such as a simplified payment calculator on the homepage. Initial results showed a 5% incremental increase in app start rates and improvements in other key metrics such as bounce rates and page visits per session. And the site was recognized with the 2023 Banking Tech Award for Best User Experience and as a Webby honoree for Best User Interface.