Discover Personal Loans Redesign

We rebuilt the DPL public site in 2022 from the ground up, including frontend dev—to better drive prospect conversion and adhere to a recent rebrand. Extensive research, including neural testing, informed our guiding principle of providing easier access to critical info–such as a simplified payment calculator on the homepage. Initial results showed a 5% incremental increase in app start rates and improvements in other key metrics such as bounce rates and page visits per session. And the site was recognized with the 2023 Banking Tech Award for Best User Experience and as a Webby honoree for Best User Interface.