Discover Branding and Campaign Work

Over the course of our 18-year partnership with Discover, I contributed to a wide range of brand campaigns promoting rewards, new features, and explainer videos. Many of these efforts were interactive, including the Piñata takeover and our YouTube "Intermission" spots. We also developed a highly successful usage sweepstakes, which I named the "Everyday Giveaway," giving cardmembers a chance to win different prizes every day for a full year with each purchase.

Takeover Banner

Banner Campaign for Everyday Giveaway, which I Named

Campaign for Cardbuilder Tool, which I also Named

Double Cashback Hilday Campaign

Identity Theft Protection Social Campaign

Discover.com Homepage Gateway Ads

With this redesign of Discover.com, we wanted the homepage to focus on a strong singular message for existing customers. So I wrote and creative directed these ads for Discover to show clients how to use this space effectively with engaging design and copy.

Interactive Mid-Roll Video Ads

These were fun interactive features that allowed users to interact with content, like a classic "intermission" show with illustrations we created, or a game of concentration. It was all designed to let prospects and customers know what the current 5% Program categories were, which was the centerpiece of the Discover cash rewards program.

"Intermission" Mid-Roll Ad

"Cashback Concentration" Mid-Roll Ad

Double Holiday Cashback Bonus Display Ads

This ad campaign promoted double Cashback Bonus for the holiday season. We used two cute penguins to drive home the "double" aspect and had fun using them in page takeovers, mall signage, and standard animated display units.

Takeover for Penguins Double Cashback Campaign

Banner for Penguins Double Cashback Campaign

Double Holiday Cashback Interactive Game

As part of the ad campaign, I co-created, directed, and wrote the highly engaging interactive game. Players controlled our signature penguin characters to catch as many gifts as possible in 60 seconds. The unique mechanics challenged players with a strategic twist: successfully catching identical, consecutive gifts would "cancel" them out, clearing more space, while letting the stack grow too tall resulted in a loss. This successful game drove significant engagement and effectively promoted the Double Cashback program.

Animated Videos

I wrote and creative directed these educational videos to help cardmembers better understand important aspects of their creative card account, such as how interest charges are calculated and how to make an online payment.

Interest Charges Video

Online Payments Educational Video

Spend Analyzer Display Ads

We designed a tool to give cardmembers more insight into their spending with a better way to visualize card spending in various categories. Along with the tool, I created this campaign that plays on the surprising feeling when you see how much it adds up to. And I also created the tagline that was used across all media "Know where your money goes"

Spend Analyzer Tool Campaign

Email Campaigns

I've written and creative directed hundreds of different emails for many different Discover cardmember journeys, including card portfolio comms, acquisition, security products, student card, lifecycle emails, rewards engagement, and many others.

↑Back to Top