Lockton & Lockton Re

Top-ten insurance brokerage Lockton engaged us to redesign their global site, as part of a larger rebranding effort. Our solution embraced their heritage and defined their unique position in the market as an independent business that is not beholden to the pressure of quarterly financial markets, which frees them to act in their clients' best interest. At the center of it all was a compelling brand story featured on their global site, with the theme line “Independence Changes Everything.”

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Lockton Re Creative Strategy
Lockton had quickly built up its reinsurance practice through acquisition and engaged my team when they needed to find their voice and a go-to-market strategy to coincide with the company's brand announcement to global markets. Our work included:
•  Strategic messaging architecture
•  Initial communication rollout plan
•  Key creative tactics
•  Unique, yet brand-right visual identity
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