Strategic messaging architecture
Initial communication rollout plan
Key creative tactics
Unique, yet brand-right visual identity
Initial communication rollout plan
Key creative tactics
Unique, yet brand-right visual identity
Lockton Re Creative Strategy
Lockton recently built up its reinsurance practice through acquisition and engaged my team when they needed to find their voice and a go-to-market strategy to coincide with the company's brand announcement to global markets. Our work included: